Why Accessibility Should be at the Forefront of SaaS Marketing Strategies
What is SaaS marketing?
Software as a Service (SaaS) marketing is a method of increasing awareness and assisting in the sale of software. It aids in bringing a product to market, positioning it, and increasing awareness of the associated SaaS organization.
SaaS is a rapidly growing business model, with recent estimates estimating that the SaaS sector could be worth $650 billion by 2023. As a result, SaaS companies are thriving, as they are critical for product-led business growth.
When it comes to SaaS digital marketing, promises are more important than products. As a result, the solution provided should adequately persuade buyers to purchase them and ensure they meet the buyers' needs.
When it comes to SaaS digital marketing, it is all about promises rather than products. As a result, the solution provided should adequately persuade buyers to buy them and ensure they meet the buyers' needs.
Digital accessibility for SaaS marketing companies
While digital accessibility in healthcare is critical for all organizations, it is quickly becoming a “must-have” and a clear differentiator for SaaS marketing companies that want to do business with large global corporations and public sector customers.
Digital accessibility for SaaS refers to the art of ensuring that all employees, customers, and other technology users can access and use a company's SaaS products.
Because of the diversity of the teams that could be involved in SaaS marketing, as well as the mix of their clientele, which would most likely include people with various disabilities, digital accessibility for SaaS companies is thus essential.
When one begins working in the SaaS sector, it is important to realize that it is much broader than what is discussed, which is why the term “inclusion” is frequently used when describing what Digital Accessibility Ecommerce is all about. It is about bringing everyone in and making sure they have access. In a nutshell, digital accessibility entails cultivating an inclusive culture and ecosystem.
Why accessibility for SaaS marketing strategies
Here are some of the reasons why you should prioritize accessibility in your SaaS marketing strategies:
- Accessibility makes your SaaS marketing strategies personal
Accessibility features and considerations are rapidly changing everyone's product and service user experiences. Keep in mind that, according to the law of averages, one out of every eight people you know will have a disability.
In fact, many people you know have disabilities, whether they are temporary, situational, or permanent. This should be reason enough to prioritize accessibility as well as personalization when developing marketing strategies for your products or services or considering web accessibility for SaaS.
- Tremendous opportunity
Accessibility should be a top priority for SaaS companies because they strive for inclusivity. The global population of people with disabilities (15 percent of the global population) and their disposable incomes to spend on accessible products and services represents a significant opportunity for scaling product-led business growth.
Globally, there are over a billion people with disabilities. This is one of the world's largest minorities, and attempting to support them with accessibility interventions can open up new growth opportunities for any astute SaaS company. Accessibility, in addition to assisting people with disabilities with access, allows a business to tap into the over $8 trillion in disposable income that people with disabilities have globally.
- Without accessibility, people with disabilities take their business elsewhere
According to reports, people with disabilities are very particular about accessibility. When they encounter poor accessibility, 80 percent of people with disabilities tend to take their business elsewhere. If you are a discerning SaaS marketing company, you will not lose this large percentage of clients by not prioritizing accessibility.
- Reaping the benefits of Search Engine Optimization
When you incorporate accessibility into your SaaS marketing strategies, you can reap a slew of SEO benefits. When your SaaS marketing strategies aim to deliver the same information to your audience regardless of their level of disability, this has the potential to influence favorable SEO rankings for you. Search engines typically reward accessibility features such as header tags, video transcriptions, image alt text, descriptive link text, and structured content, among others.
Spice up the accessibility of your SaaS marketing strategies today!
ADA Compliance Pros can provide you the resources and expert advice you need to improve the accessibility of your SaaS marketing strategies. They assess your strategies professionally, and their accessibility conformance report for SaaS can help you stand out in your SaaS enterprise. You can contact them by clicking this link or calling (626) 486-2201.